From Farm to Cup
Our Story
At Coffee Legends, we are more than just a coffee company; we are a bridge between the farmers who nurture the beans and the roasters who bring out their best flavours. Our coffee is sourced from select farms and processing stations in Ethiopia, ensuring ethical practices that meet the highest social, environmental, and economic standards. From cultivating to processing, we are deeply involved in every stage of production. Coffee Legends was founded to create transparency and meaningful connections, offering roasters and consumers not only exceptional coffee but also a shared story of sustainability and community.
Our Vision
We believe in coffee that creates a ripple effect. Our vision is to build a fair, transparent supply chain where farmers and their families thrive. By supporting sustainability, ethical trade, and community growth, we aim to leave a positive impact on future generations. At Coffee Legends, every cup tells a story of craftsmanship and care, enriching the coffee experience for both roasters and consumers.
Get to Know ATRIE WENO
Meet Atrie, the founder and CEO of Coffee Legends Ltd. With over a decade of experience in the coffee industry from farm to export, including his time as Deputy General Manager at Daye Bensa Coffee, Atrie is driven by a mission to bridge the gap between coffee producers and roasters. Under his leadership, Coffee Legends supplies traceable, speciality, and certified coffee from Ethiopian farms, while fostering community development and promoting sustainability. Atrie's goal is to create meaningful connections within the coffee supply chain, ensuring transparency and mutual understanding for the benefit of both producers and roasters.
Our Team
Founder/CEO
Atrie Weno
Atrie Weno is the founder and CEO of Coffee Legends. With over a decade of experience in Ethiopian coffee, from farm level to export, including his time as Deputy General Manager at Daye Bensa Coffee, Atrie leads the company’s mission to connect producers and roasters through traceable, speciality coffee.
His focus is on building transparent relationships across the supply chain while supporting long-term value for farmers, exporters, roasters, and coffee communities.
Head of Coffee
Mike Dickinson
Mike Dickinson is Head of Coffee at Coffee Legends. His passion for coffee began in 2013, after working with a La Marzocco GB5 sparked a search for better coffee and a deeper understanding of the industry.
Since then, Mike has worked across several areas of the coffee industry, including roles as Operations Manager and Head Roaster.
He has also worked in Rwanda, Kenya, and Colombia, bringing valuable insight into the stories, relationships, and cultural significance behind the coffees we share.